NatGeo maintains the founders’commitment to storytelling through Social Media

According to Editor in Chief Susan Goldberg, National Geographic is “maintaining the founders’ commitment to storytelling” thanks to Social Medias.

Therefore, I personally investigate to get you the number of followers on National Geographic’s accounts (until today):


National Geographic wants to be part of the conversation:  in her article the Editor in chief declares “We do that by creating stories for our magazines and that are timely, memorable, and important. Our recent coverage of the refugee crisis, the gender revolution, and climate change are examples of meeting that objective.”

However to keep up with the widest audience possible isn’t an easy task. Reason why, the magazine focuses so much on Social Media. It has been number one among businesses on social media in the US.  The magazine has been in “competition” with the NFL, the NBA and Victoria’s Secret in the last few years.

National Geographic publishes the most on Facebook, Twitter, Instagram and recently Snapchat. The firm adopted a specific approach to every platform. In fact every social media has a customized content in order to satisfy and target every user.

For instance, on snapchat the audience is younger people who seek for dynamic perception of storytelling comparing to the targeted people on Facebook.

On the other hand, Instagram is known for its visual storytelling. It is not a surprise to see that it is one of the best social media that has National Geographic. Nothing but the fact that the same account is handled by all Nat Geo’s photographers, stimulates our curiosity to discover all the adventures and worldwide journeys they suggest.

Instagram is the best example to illustrate the sequel of Nat Geo’s storytelling. Every picture is worthy a documentary: every picture has a story retracing a unique lifestyle.

To conclude, events may have change, so does the era we live in but only one thing hasn’t and it’s the commitment to deliver the best storytelling.



Netflix doubles mobile streaming quality without changing the bandwidth: same quality but reduced bandwidth.

Despite the fact that Netflix is not a mobile manufacturer, the firm was lately very present during the “Mobile World Congress” occurred in Barcelona. The venture had a major announcement to declare:  the company adopted the Codec VP9, a technique already used by YouTube.

For more information about Codec VP9 click the link below


That technique has an important advantage comparing to the classical technology. It allows to reduce the bandwidth used per video. In other terms, Netflix will be able to double its videos’ quality suggested on its mobile application, or the enterprise can offer the same quality to its videos and reduce to half the bandwidth.


During the CES 2016 that took place in the city of Las Vegas, Netflix had announced the lunching of its services due to massive demands in 130 new countries. Today, the enterprise is not far from its target to cover the globe, and is present in 190 countries.




Now that Netflix offers its services to emergent countries -in addition to the developed ones- that count on the 3G connection, to watch their series, the adoption of the Codec VP9 created by Google seems to be a must in order to satisfy the new customer base.

It is true that a huge amount of potential users watch their series on their mobile, however – according to “Todd Yellen” Vice president of product (Netflix) – tow third of them has stick to the old good big screen.

Knowing that habits of consumption change fast, Codec VP9 will be the motive to respond to those changes.

At the end of the day, the only handicap is to have a smartphone that could read this type of videos and be adapted to synchronize with that type of content. Google was precise on that issue.


Rumor has it “Snapchat” has a new drone.

Now that “Snap”-the firm proposed by the social network “Snapchat”- prepares to be listed on the stoke exchange market, rumor has it that It is already working on its new IoT. According to the New York Times, the little Ghost’s firm is working on a drone. But who knows –despite the fact that NYT’s sources are trusted- Snap could easily change its planes, as it’s commonly known when facing this type of initiative.

Although it is major news, it wouldn’t be a shocking one. In fact, after the lunching of “Spectacles”-the glasses that are capable of filming short videos which are conducted to profiles later- it would have been expectable that the American firm would release a new connected object.


However, what would be very surprising is the replacement of the company’s name. The firm went from “Snapchat” to “Snap” who decided to not settle for the social networks’ development, but to go bigger than that.

In the meantime, another rumor is around: It seems like Snap is working on a 360o camera. By selling this product, the venture can make some money and introduces a new format on its social platform.

Until new press releases, tweets and formal declarations, the final words would be: we are waiting! Until then, enjoy your snapchat accounts and keep snaping!


YouTube: One billion hours of videos consumed per day

YouTube has become an unavoidable platform of the web.  One billion hours of videos viewed by the users is the total consumption per day. It has become a popular platform in deed.

If a single user tries to watch on a nonstop basis the same amount of videos of the total consumption per day executed by the entire users of the globe, it will take him one hundred thousand hours to accomplish this consumption.  This reflects the importance of this website.


One hundred thousand videos watched per day

In fact, YouTube did not focus on the “number of views” to emphasize on its growth but on the “number of hours”. In other terms, these videos have been watch till the end and haven’t been abandoned or click by mistake.

Despite these phenomenal and promising numbers, YouTube has to be careful, now that the competition is increasing and has become much ruder than a couple of years ago.

Many emergent   firms base their strategy on videos, knowing that this type of display is the most promising in terms of sales and engagement toward the community to engage.

On first thoughts, we think of Facebook which is a hug competitor to Google either in terms of video hosting or in terms of advertising incomes. It is YouTube’s direct competitor to threaten to “nibble” the market shares month after month.


Nevertheless, YouTube is still in a great position in the market. In fact, despite all the competition that is around, the firm will concur new “niches” by re-targeting new markets and new type of users especially millennials, reason why YouTube created – for instance- “YouTube Kids”.

To conclude, the competition might be tight but at the end of the day YouTube will always be the reference in terms of online videos.