As you can tell, digital marketing is a fast-evolving field. Marketers need to be updated to come up with the best solutions and marketing campaigns. It is true that you can find many interesting articles on the internet, however, sometimes it is hard to tell if the information is fake or still even topical.
If you’re new to digital marketing or simply wish to diversify your resources, seeking for some “systematized knowledge” (observations, studies, best practices), here is a list of some fine books you can find on the internet.
For starters, you must be looking for books which can influence you, drive your thinking through the right field-since digital marketing is a wide one- and guide your first steps! The list is long, but here are few, to begin with.
1- Purple Cow: Transform your business by being remarkable – by Seth Godin.
This is an iconic book that every marketer should have in his library. After the phenomenal success of “Purple Cow” in 2003, this new edition comes with a bonus section, that remains relevant as ever before.
Godin wants us to know that by using remarkable marketing, every business can be the purple cow in its niche. He shows you how to stand out from being the boring cow.
This book can be a source of controversy between marketers. Godin’s theory is to define how remarkable your business is, while some marketers would like brands to prove how different they are because according to their saying being remarkable is not enough.
Regardless the critics, this book remains a reference. It will help you to grow your vision toward digital marketing.
2- The Big Data-Driven Business: How to use Big Data to win customers, Beat competitors, and Boost Profits- by Russell Glass & Sean Callahan.
Big Data to marketers is like a precise diagnostic to doctors! Every information can be a hint for a better-targeted audience. It is information that businesses can and will access! But how to manage all this information? And how to choose what data is adequate to your analysis?
The authors – with a keen eye- will explain how to create proximity between a brand and its audience, thanks to big data with real case studies, focusing on a major point: how big data can be a major source of insights. This book is a game changer for your marketing strategies.
3-Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World- by Gary Vaynerchuk.
Social Media contributes to being an important part of digital marketing. Seemingly, using Social Media Networks is not the hardest part of social media campaigns. However, maintaining an outlined conversation is.
In this book, you will learn how to beat the competition. The key is to keep the balance between jabbing and choosing the right hook. This is how you engage customers and build a solid relationship with your community.
4- Content Inc.: How Entrepreneurs Use Content to Build a Massive Audience and Create Radically Successful Businesses- by Joe Pulizzi.
This book will help you to build a successful business. Step by step, the author proves how powerful content marketing strategy can be. With these six steps, you can pretty much sell any product or service. In that book, you’ve got all the best tips to develop that strategy.
It isn’t easy to approach a massive community and to convert it into effective customers, but with this book, nothing is longer impossible.
5- Convert: Designing websites to increase traffic and conversion- by Ben Hunt.
Websites are the key element in all your digital marketing campaign. Design, user experience, and user interface are must-haves to reduce the inbound percentages.
At the end of the day, the final goal is to increase conversion and maximize traffic to your website. In this book, you will read about how important it is to have a neat design and how to come up with it. If you work in the digital field, this book is a must for your general culture.
To conclude, these books are fundamental to boost your knowledge of digital marketing. I hope you will enjoy them. If you read any of them, share your thoughts and opinions. And if you didn’t, I can’t wait for you to read them and tell us how they impacted your business and strategies. Until then, I promise you to give you more literary reviews!