Among all things I read on the internet, I have never seen something cutter and more fun than what you are about to witness. If I use this unformal vocabulary, that’s because I couldn’t possibly describe what “Short Edition” do in any accurate lexicon. I couldn’t describe it well, because they made of a forgotten or less common habit an avant –gardiste event!
Far from our connected social life, “Short Edition” suggest to its readers an unreplaceable experience. Short Edition publishes only short stories and distributes them in public places. Knowing that new generations consume an important amount of information during their days and are attracted by quick and short content, this was one of the motives to Short Edition to proceed in action, as far as short stories are pleasant and are appreciated by the audience. So all of this was behind the success and innovative format of this type of writing and storytelling.
Due to an interview with French pure player and blog “Presse-Citron”, the Communication and PR manager Caroline de Cuverville declares the following:
It all started with 4 entrepreneurs passionate with literature and technology at Grenoble. Now it is the community publisher of short stories with more than 200 K followers, 6.8K authors and 75K stories online.
The main goal of that platform was to save reading and make it accessible to everyone in a way compatible to our new life style especially with the presence of smartphones. In addition to that, Short Edition aim to highlight not only on short literature format but on new talents thanks to traditional paper or via digital ports such as desktops, laptops or even mobile as long as agglomerated community of readers and writers share comment and publish.
Short Edition has decided to transform the wasted times into reading time by broadcasting free of charge short literature on all broadcasting media. The platform wants to adapt literature to the modern world by combining the short format, the community and the technology. All literary works are unpublished and available online and most importantly need less than 20 minutes to be read.
The platform conceived a distributor with a connected terminal to the website in order to offer short stories of 1 to 5 minutes reading printed on papyrus. Since its success in 2015, millions of fans commented on social media and many articles were written and here’s another one! Till today more than 500k stories has been distributed via 110 terminal either in France or in the US and Australia in train stations, hospitals and malls.
And now thanks to the podcasts technic, Short Edition seeks differentiating the access to reading, and to literature through reading aloud by a professional actor.
With its business model, Short Edition invented the distributor technic in order to valorize the novels created and posted online. The platform rent their machines to venues which like to intensify the relationship with their clients by giving them short stories to entertain them while waiting.
To conclude, it is true that the concept of free printed media is not new in France, especially in Paris. We have seen direct matin and A nous Paris or even Stylist carried in hands in public transports. What makes Short Edition unique is the idea of storytelling which is a very old habit that goes to the 18th century if you go back in time and check France’s media history. This is exactly what I call traditions with a twist of modern lifestyle.