According to the BBC report, Google will discard unskippable 30 seconds adds that play before your Video, by 2018. However, the skippable 5 seconds format will remain in order to deduct its impact on YouTube Red ( a selling point of which is ad-free).
Google’s spokesperson confirms that the engine is committed to “provide a better ads experience for users online”. As part of that, Google has decided “to stop supporting 30 seconds unskippable ads of 2018”.
According to a study done by Accenture in 2016, 80% of the worldwide targeted audience that responded to this survey, confirmed that while watching a video on YouTube, It got interrupted by a 30 an add.
Until 2018, users will constantly download add blockers to escape to the massive amount of adds on YouTube .